Juventus Museum and Stadium Tour Tickets Turin

The Juventus Museum

Juventus was founded in Turin in 1897 by a group of students and has become one of the most successful football clubs in Italy. The Juventus Museum opened in 2012 to tell this story, and it was designed as a new-generation museum: next to glass cases of trophies, shirts, balls and historic documents, interactive screens, films and immersive installations bring the great moments of the club to life.

The museum is entirely bilingual, in Italian and English, so you can follow the displays without a guide. The visit is self-guided and can be done before or after your stadium tour, within the opening hours. Many visitors spend about an hour here; those who want more detail can buy an audio guide on site in Italian, English, French, German or Spanish.

The guided stadium tour

The stadium, opened in 2011 on the site of the old Delle Alpi ground, was one of the first in Italy to be owned by its club, and it was designed for football only, with steep stands close to the pitch. It holds around forty thousand spectators and its distinctive white masts and cables make it a landmark of north-west Turin.

The stadium tour runs at scheduled times with a live guide speaking Italian. It takes you behind the scenes into the dressing rooms, the media area used for press conferences and the most exclusive zones of the ground, then out to the stands for a view across the pitch. Tours can vary on match days and during events, and some areas may close temporarily.

Juventus Museum opening hours and tour times

The Juventus Museum is open on Monday and from Wednesday to Friday from 10:30 to 18:00, and on Saturday and Sunday from 10:30 to 19:30; it is closed on Tuesday. When you book, you choose the start time of the stadium tour, and you can visit the museum before or after it within these hours.

Plan about two hours for the whole visit and arrive at the museum entrance a little before your tour time. On weekends there are more tour departures, but also more visitors, so weekday mornings are usually the calmest. If you are wondering whether a Juventus stadium tour is worth it for non-fans, the architecture of the stadium and the multimedia museum make it an enjoyable visit for families too.

How to get to the stadium

The stadium and museum stand in the north-western outskirts of Turin, outside the historic centre. The meeting point is the Juventus Museum entrance; look for the museum sign. The area is served by city buses and trams from the centre, and the journey usually takes around half an hour depending on your starting point; a taxi is quicker if you are short on time.

There is also a large shopping area next to the stadium, convenient for a meal before or after the visit. Combined with the city's great museums and palaces, the Juventus Museum and stadium tour is one of the most popular things to do in Turin, especially for travellers visiting with children or friends who love football.