Upside Down Amsterdam Tickets

A Museum Where the Photographs Are the Point

Upside Down Amsterdam calls itself a museum but works more like a playground for cameras. Each room is a finished set with its own lighting and a marked spot where the picture works best: a kitchen bolted to the ceiling so the family appears to hang from the floor, a bathtub of coloured balls, a tunnel of moving light, a wall of ten thousand colour cards, an infinity mirror room. There is no queue inside, no route to follow and nothing to read; you wander, pose, laugh and photograph, and the staff step in with tips when they see a group struggling with an angle.

The Rooms Everyone Remembers

The upside-down living room gives the place its name and its most shared picture, with parents standing on the ceiling beside children who seem to hang from a sofa. The ball pit is the children's favourite and the one that takes longest to leave. Teenagers gravitate to the neon tunnel and the mirror room, where a family of five becomes fifty. There is a rain room where the water misses you, a giant pink bathtub, and a set of swings in front of a coloured wall that produces the picture most people use as a profile photo.

Where It Is and How to Reach It

The building stands in Zuidas, the office district in the south of the city, beside the Amsterdam Zuid station. From Central Station the metro reaches it in a matter of minutes, and the walk from the platform is short and flat. It is not in the old centre, which is exactly why there is space for so many rooms, and the metro makes the distance irrelevant. Families staying near Schiphol find it closer than the canal ring.

How Long and When

Tickets are timed to keep the sets uncrowded, and most families spend about ninety minutes inside; nobody hurries you out. Weekday mornings are quietest, and a quiet visit means empty backgrounds in your photographs, which is worth planning for. Weekend afternoons and Dutch school holidays are busy and the popular sets have short waits. The attraction opens every day of the week.

Clothing and Modesty

Every set works with ordinary clothing. Long dresses and abayas photograph beautifully against the coloured walls and in the mirror rooms, and the upside-down room simply asks you to stand on a marked spot. Socks are needed in the ball pit, and the floor of some rooms is soft. There is nothing here that puts a family in an awkward position, which is one reason it is a favourite with visitors from the Gulf.

With Small Children

Children from about three enjoy the ball pit, the tunnels and the swings; toddlers need a hand on the soft floors. Prams are allowed but bulky in the sets, so a carrier is easier. The staff are used to families and will take the family photograph for you on your phone so that nobody is left out of it.

With Teenagers

This is the attraction the teenagers chose, and they will run it: they know the poses, the lighting and the apps. Give them the ninety minutes and let them lead; parents get a set of family pictures that no professional studio produces, and an afternoon with no complaints. A power bank is the one thing to bring, because phones die here faster than anywhere else in the city.

Practical Notes

Lockers at the entrance take bags and coats; the rooms are warm. Shoes come off for some sets and socks are sold if you forget them. Phones and small cameras are welcome; tripods and professional equipment are not. There is a cafe with drinks and snacks and a shop at the exit. Toilets and baby-changing facilities are inside.

Pairing It With Other Plans

Because it sits by a metro and rail station, Upside Down is easy to pair with a morning in the centre and an afternoon here, or with a visit to the ArenA stadium tour, two stops further on the same line. WONDR in Amsterdam Noord is a similar photo experience on the other side of the city; most families choose one of the two rather than both.

Booking Through Haqqi Tours

Message our WhatsApp desk with the day you have in mind, the number of adults and children and a preferred hour, and we come back with the free slots and one written total in Arabic or English. Tickets are issued after you approve and arrive on your phone with the metro directions. Ask in the same message if you want the ArenA tour the same afternoon, and we line up the times.