World of Coca-Cola Museum Admission Tickets Atlanta

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DurationValid 1 day
Open onHours vary by date - see the booking calendar
Meeting pointWorld of Coca-Cola, Pemberton Place, downtown Atlanta

World of Coca-Cola Museum Admission Tickets Atlanta

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Overview

World of Coca-Cola in downtown Atlanta is a self-guided museum celebrating the drink that was invented in the city in 1886. With a general admission ticket you explore the history of the brand, see the Vault of the Secret Formula, watch bottles being filled, meet the Coca-Cola Polar Bear and try soft drinks from around the world. This option is for non-peak dates. It suits families, brand and history fans, and anyone visiting Atlanta who wants an easy, entertaining indoor stop next to Georgia Aquarium.

Highlights

General admission for non-peak dates, self-guided at your own pace
The Vault of the Secret Formula and the story behind the famous drink
Milestones of Refreshment, a walk through more than a century of memorabilia
Meet the Coca-Cola Polar Bear for a photograph
Sample soft drinks from many countries in the world-flavours area
Watch the bottling line and enjoy the 4D theatre experience
Next door to Georgia Aquarium and Centennial Olympic Park

Full Description

World of Coca-Cola at Pemberton Place

World of Coca-Cola stands at Pemberton Place in downtown Atlanta, named after John Pemberton, the pharmacist who created Coca-Cola in the city in 1886. The current building opened in 2007 beside Georgia Aquarium and Centennial Olympic Park, and it has become one of the most visited attractions in the Southeast.

Visitors often ask whether World of Coca-Cola is worth visiting. It is easy, bright and family-friendly, with a mix of history, pop culture and interactive displays. A World of Coca-Cola ticket gives you a couple of hours indoors, which is useful in the summer heat or on a rainy day.

The Vault of the Secret Formula and the brand's history

The Vault of the Secret Formula is the museum's most talked-about exhibit, a dramatic display that tells the story of the famous recipe and how it has been guarded for generations. Nearby, exhibits trace the birth of the drink in a pharmacy and its journey to more than two hundred countries.

The Milestones of Refreshment gallery shows advertising, bottles, signs and objects from the brand's history, showing how design and marketing changed across the twentieth century. It gives a fascinating window into popular culture and everyday life.

The Polar Bear, bottling line and world flavours

For most families, the highlights are the interactive spaces. You can pose with the friendly Coca-Cola Polar Bear, watch a working bottling line fill bottles, and enjoy a short 4D film that takes you behind the scenes of the brand.

In the flavours area you can sample soft drinks from around the world, from familiar sweet tastes to unusual regional flavours that surprise many visitors. It is a fun way to compare favourites, and children generally enjoy this part most. Ask the staff which flavours are the most unusual, as visitors often pick a favourite they never expected.

Opening hours, non-peak dates and getting there

World of Coca-Cola opening hours vary by date, so check your day in the booking panel. This ticket is for non-peak dates, and the best time to visit is early in the day on a weekday, when queues are shorter. Allow around ninety minutes to two hours.

To get there, walk from Georgia Aquarium or Centennial Olympic Park, or use downtown Atlanta transport. Many visitors combine it with the aquarium, and booking both in one day makes a well-balanced itinerary. The museum is wheelchair accessible.

Itinerary

Arrive at Pemberton PlaceArrive on your chosen date and show your e-ticket at the entrance.
Introduction and historySee the early history of the drink and the Milestones of Refreshment; about 25 minutes.
Vault of the Secret FormulaVisit the vault and learn how the recipe is protected; about 15 minutes.
Bottling line and 4D theatreWatch bottling and enjoy the short film; about 25 minutes.
Polar Bear and world flavoursMeet the Polar Bear and sample drinks from around the world; about 30 minutes.

What's included

Admission ticket for a self-guided tour
Beverage tasting
English booklet guide
Wheelchair-accessible

Not included

Transport
Food

Is this right for you?

Great for

History and culture lovers

Not suitable for

Visitors who dislike crowds during peak seasons
Guests who want a guided tour with a live guide, as this is self-guided
Anyone looking for a peak-date ticket, as this option covers non-peak dates

Meeting point

There is no meeting point and no pickup. Go to World of Coca-Cola at Pemberton Place in downtown Atlanta on the date you booked, with your e-ticket on your phone. The museum is beside Georgia Aquarium and Centennial Olympic Park.

Important information

Bring your e-ticket on your phone or printed; it is valid on the date chosen at booking.
This option is for non-peak dates; check your date in the booking panel.
Opening hours vary by date, so check before you go.
The visit is self-guided; allow about ninety minutes to two hours.
Wear comfortable shoes; the visit involves walking and standing.
The museum is wheelchair accessible; contact us before booking if you need help.
Food and transport are not included.

Good to know

Frequently Asked Questions

Straight answers to what travellers ask us most, before they book.

How much does the World of Coca-Cola ticket cost?

The price depends on the visitor category and date. The booking panel on this page shows the current price for each option, adult and child, before you pay.

What does the ticket include?

Your general admission ticket includes entry to World of Coca-Cola for a self-guided visit, including the flavour-sampling area. Transport and meals are not included.

Is hotel pickup included?

No. It is an entry ticket, so you make your own way to Pemberton Place in downtown Atlanta.

How long does a visit take?

Most visitors spend about ninety minutes to two hours.

Is World of Coca-Cola suitable for children?

Yes, children love the Polar Bear, the 4D film and the flavours area. The booking panel has a child category.

What should I wear or bring?

Comfortable shoes and casual clothes. Bring your e-ticket and a small bag.

Can I book for today or tomorrow?

Yes, if the date shows as available in the booking panel. Busy dates may only be sold under a different option, so choose the date first.

What is the difference between the options?

This page offers one option, general admission for non-peak dates. Choose your date in the booking panel to see what is available.